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About Us

Our promise to you

To provide customers with a Personable, Professional and Pleasurable shopping experience in a unique store environment, that is relaxed yet also engages the senses. Where we can take you on your own personal jewellery journey, that is special and unique to you.

Fifth Avenue opened on Auckland's north shore, in Takapuna in 1951, and for almost 70 years we have never faulted in our pursuit to provide you with a high-quality; luxury jewellery and exemplary personal service in a friendly welcoming environment. Our passion for diamonds and jewellery started many years ago- where owner Adrian Turner, as a 10-year-old worked in a tiny English village helping the local jeweller by tidying his workshop and sweeping the floors. The intricacies of the craft and the pieces that were created (and of course the beautiful stones) captured his interest and at 17, he began his trade. Now over 30 years on, the passion remains and as a team, we all now create some incredible pieces of jewellery for our valued customers all over the world, and as a result our 'tag-line' has now become , "Bringing your dreams to life...."

We really love what we do, we love that we are part of your special journey, and we are privileged that you share these special life moments with us. Over the years, we have built many special relationships with our clients with 2nd and 3rd generation family members now coming in to see us. For many years, we were known as Fifth Avenue Diamond Jewellers, and in Nov 2015, we re-branded, became Fifth Avenue Diamond Experts. We are your number one destination for Quality Diamond jewellery - whether it be a beautiful piece form our Signature collection in-store, or whether it's a custom designed, handmade piece that we create for you , that can be enjoyed and admired for many years. As our name suggests, we are your diamond experts - having an in-house diamond specialist/grader. We have an extensive range of Diamonds rings, Engagement rings, and Wedding rings in both traditional and modern designs. Not only that we also specialise in custom made/bespoke handmade diamond rings, this is where we - Bring your dreams to life.


Come and see us, or book an appointment and see why people 'cross the bridge' to come to Takapuna, and purchase their Diamond ring from Fifth Avenue Diamond Experts. Experience the difference today .

Be bold, be different, and showcase your personality with a uniquely coloured diamond engagement ring. Apart from our fancy coloured diamonds, we also have a special collection of high-performance diamonds in-store called Passion 8.

These beautiful and rare diamonds are cut and polished to very strict and exacting proportions, to give absolute perfection and unparalleled brilliance in a diamond ( less than 1% of diamonds in the world meet the same precision and perfection ) Come in store and let us show you.


Fifth Avenue Diamond Experts
Fifth Avenue Diamond Experts