(+64) 9-489-8461
About Us

For jewellery as unique as you are.

Our motto: To provide customers with a personable and pleasurable shopping experience in a unique store environment that is relaxed and yet also engages the senses.

Fifth Avenue opened on Auckland's north shore, in Takapuna in 1951, and for over 65 years we have never faulted in our pursuit to provide you with a high-quality; luxury jewellery and exemplary personal service in a friendly welcoming environment.

Our passion for diamonds and jewellery started many years ago- where owner Adrian Turner, as a 10-year-old worked in a tiny English village helping the local jeweller by tidying his workshop and sweeping the floors.

The intricacies of the craft and the pieces that were created (and of course the beautiful stones) captured his interest and at 17, he began his trade. Now 30 years on, the passion remains and as a team we all now create some incredible pieces of jewellery for our valued customers all over the world.

For many years, we were known as Fifth Avenue Diamond Jewellers, and in Nov 2015 we became Fifth Avenue Diamond Experts. We are your number one destination for quality diamond jewellery and watches. As our name suggests we're your diamond experts having an in-house diamond specialist/grader.

We have an extensive range of diamonds rings, engagement rings, and wedding rings in traditional and modern designs, not only that we also specialise in custom made/bespoke handmade diamond rings. This is where we bring your dreams to life.

One of our points of difference that sets us apart from other jewellers, is our range of natural fancy coloured diamonds - pinks, yellows, champagne, cognac and black (treated diamonds).

Be bold be different and showcase your personality with a uniquely coloured diamond engagement ring. Apart from our fancy coloured diamonds, we also have a special collection of high-performance diamonds called Passion 8. These beautiful and rare diamonds are cut and polished to very strict and exacting proportions to give absolute perfection and unparalleled brilliance in a diamond. Come in store and let us show you.

We have built partnerships with leading international brands, carrying a large range of silver and gold jewellery - including Karen Walker and Tissot.

    We stock the following jewellery brands:
  • Passion8
  • Karen Walker Jewellery
  • Dreamtime Diamonds
  • Perl'eco
  • Ellani Collections

    Our watch collection includes brands such as:
  • Mont Blanc
  • Rado Switzerland
  • Tissot Swiss Watches
  • Seiko
  • Obaku Denmark

Apart from our extensive range of watches and jewellery we also provide you with many services, to ensure your jewellery or watch is maintained and looks fantastic. We carry out a large range of jewellery and watch repairs and also have a manufacturing bench on site.

Fifth Avenue Diamond Experts