Privacy policy


FIFTH AVENUE DIAMOND EXPERTS. (“us”, “we”, “our”, “Fifth Avenue”, or “Fifth Ave”,) operates (the “site” or “website”). This page informs you of our policies regarding the collection, use and disclosure of Personal Information we receive from users of the Site. 

We use your Personal Information only for providing products and services, and improving the site. By using the site, you agree to the collection and use of information in accordance with this policy.


Information Collection And Use  

Personal Data

While using our website, we may ask you to provide us with certain personally identifiable information that can be used to contact or identify you as a part of the buying and selling process. Personally identifiable information may include but is not limited to your name, postal address, and/or email (“Personal Information”).

The information provided by you allows FIFTH AVENUE DIAMOND EXPERTS to provide you with our products. FIFTH AVENUE DIAMOND EXPERTS gives you the opportunity to subscribe to regular email updates about our store, new products, specials, and other updates. We obtain your permission through the subscribe forms on our site, and you may unsubscribe from these emails at any time by clicking the ‘unsubscribe’ link or contacting us at  


Usage Data

We may also collect information about how the Service is accessed and used (“Usage Data”). This Usage Data may include information such as your computer’s Internet Protocol address (e.g. IP address), browser type, browser version, the pages of our Service that you visit, the time and date of your visit, the time spent on those pages, device used to access the Site and other diagnostic data.

We imply that by using our site you consent to the collection of this anonymous usage data for the purposes of site maintenance, analysis and improvements to the website and/or our products and services.     



Cookies are files with small amount of data, which may include an anonymous unique identifier. Cookies are sent to your browser from a website and stored on your computer’s hard drive. Like many sites, we use “cookies” to collect information. You can instruct your browser to refuse all cookies or to indicate when a cookie is being sent. However, if you do not accept cookies, you may not be able to use some portions of our Site. For example, E-commerce relies on cookies to store your order information and cart details as a part of the buying and browsing process.    


Use of Data

Fifth Avenue Diamond Experts uses the collected data for various purposes:

  • To provide and maintain the Site
  • To provide analysis or valuable information so that we can improve the Site • To monitor the usage of the Site
  • To detect, prevent and address technical issues
  • Re-marketing to your anonymous I.P address.  


Transfer Of Data

Your information, including Personal Data, may be transferred to — and maintained on — computers located outside of your state, province, country or other governmental jurisdiction where the data protection laws may differ than those from your jurisdiction. If you are located outside New Zealand and choose to provide information to us, please note that we transfer the data, including Personal Data, to New Zealand and process it there.

Your consent to this Privacy Policy followed by your submission of such information represents your agreement to that transfer. Fifth Avenue takes all steps reasonably necessary to ensure that your data is treated securely and in accordance with this Privacy Policy and no transfer of your Personal Data will take place to an organization or a country unless there are adequate controls in place including the security of your data and other personal information.

We do not disclose, sell, or transfer your information to third parties except in the event that Fifth Avenue is legally required to release your information.    


Disclosure Of Data

FIFTH AVENUE DIAMOND EXPERTS may disclose your Personal Data in the event that such action is necessary to:

  • To comply with a legal obligation
  • To protect and defend the rights or property of Fifth Avenue Diamond Experts
  • To prevent or investigate possible wrongdoing in connection with Fifth Avenue Diamond Experts
  • To protect against legal liability
  • You violate our terms of service  

Security Of Data

Our website is secured by Shopify with standard SSL certificate to encrypt your data. The security of your data is important to us, but remember that no method of transmission over the Internet, or method of electronic storage is 100% secure. While we strive to use commercially acceptable means to protect your Personal Data, we cannot guarantee its absolute security.   Shopify Our store is hosted on Shopify. They provide us with the online e-commerce platform that allows us to sell our products and services to you. Your data is stored through Shopify’s data storage, databases and their secure server behind a firewall. For more about how your data security is managed by Shopify visit  



Fifth Avenue Diamond Experts cannot view, store, or access any payment information or credit card data. If you choose a direct payment gateway to complete your purchase, these payment gateways encrypt your credit card data and store this information only as long as is necessary to complete your purchase transaction. After that is complete, your purchase transaction information is deleted. Financial Information is the responsibility of the payment provider(s). FIFTH AVENUE DIAMOND EXPERTS use highly trusted and secure payment gateways to give our customers payment options and flexibility, while ensuring the secure handling of payment information. Fifth Avenue Diamond Experts cannot be held responsible for any losses occurring from the theft of personal or payment data. Service Providers We may employ third party companies and individuals to facilitate our online shop (“Service Providers”), to provide a service on our behalf, to perform service-related services or to assist us in analysing how our service is used. These third parties have access to your Usage Data or Personal Data only to perform these tasks on our behalf and are obligated not to disclose or use it for any other purpose. Examples of these are Postal Services and Website Analytics.  



We may use third-party Service Providers to monitor and analyze the use of our Service.  

Google Analytics

  • Google Analytics is a web analytics service offered by Google that tracks and reports website traffic. Google uses the data collected to track and monitor the use of our Service. This data is shared with other Google services. Google may use the collected data to contextualize and personalize the ads of its own advertising network.
  • >You can opt-out of having made your activity on the Service available to Google Analytics by installing the Google Analytics opt-out browser add-on. The add-on prevents the Google Analytics JavaScript (ga.js, analytics.js, and dc.js) from sharing information with Google Analytics about visits activity.
  • For more information on the privacy practices of Google, please visit the Google Privacy & Terms web page: We have no control over and assume no responsibility for the content, privacy policies or practices of any third party sites or services. Age of Consent By using this site, you represent that you are at least 18 years old and can therefore enter into a binding contract agreement.


Changes To This Privacy Policy

This Privacy Policy is effective as of 14th September 2021 and will remain in effect except with respect to any changes in its provisions in the future, which will be in effect immediately after being posted on this page.

We reserve the right to update or change our Privacy Policy at any time and you should check this Privacy Policy periodically. Your continued use of the Service after we post any modifications to the Privacy Policy on this page will constitute your acknowledgment of the modifications and your consent to abide and be bound by the modified Privacy Policy.

If we make any material changes to this Privacy Policy, we will notify you either through the email address you have provided us, or by placing a prominent notice on our website.

You are advised to review this Privacy Policy periodically for any changes. Changes to this Privacy Policy are effective when they are posted on this page.  


Contact Us

If you have any questions about this Privacy Policy, please contact us by email at